My first sale WITHOUT using REA
I’ve been using the AI-powered AI Ad Machine platform for the last few months and getting great results. I call it the ‘Ad Machine’
Last week, on a whim and because I like to watch my business expenses, I decided to test the Ad Machine as my only marketing and set up an ad for a brand-new listing.
I went for a carousel-style Facebook ad driving traffic to the listing on my own company website. I selected a daily ad spend budget of $8
Five days later a ‘highly motivated’ buyer called to set up a viewing resulting in an offer and acceptance and an unconditional contract the following day.
Here are the numbers for the whole campaign:
Days On Market- 9
Total Ad Spend- $86.29
Total Clicks- 2345 on ad
Total Website Unique Visits- 1178
Cost Per Click- 5 Cents
Click Through Rate- 14.56%
Total Reach- 1967
Key Takeaways
RealEstate.com.au wanted $1309 to run the ad on their platform. This means THEY get the traffic, not me
I ran the ad campaign into my area. The buyer was from out of town but a family member saw my ad and let her know.
More and more people are seeing my ads and my brand is gaining momentum
My sellers LOVE the extra exposure I give their listings using AI. It’s my Unique Selling Proposition!
Without the AI Ad Machine, I can’t get anywhere near these amazing numbers
I now use a live demo of my Ad Machine at listing presentations and it’s definitely helping me win more listings
I believe the power of social media in my area is the BEST marketing to boost my profile and reach more potential clients for a lot less money. No more letter-dropping or door-knocking😎
Using my Ad Machine I have 1178 unique site visitors I would not have had advertising on REA
Ever since launching my business, I have been held hostage by the large national real estate portals, and every year their pricing increases.
Now, for the first time, I feel empowered and encouraged (and a little bit liberated) because I’m not relying on an expensive publicly listed monster company for my marketing. I’m no longer ‘hand-cuffed’ to what is essentially a monopoly in my area.
I love the fact that I’m driving traffic to my own website and not realestate.com.au
Why have a website if you’re not driving traffic to it? There are literally thousands of agents in my area. I know my chances of getting organic traffic are minimal at best. Now I drive paid traffic to my site but for a fraction of what my competitors are paying.
Mark O’Shea. Bendigo Victoria. markoshearealty.com.au