All struggling agents have this ONE THING in common.

Every year I jump on Zoom calls with 800-1000 agents. The main mission is to see how I can help with marketing and if they might be a good fit for my coaching or Real Easy Ads AI platform. 

Over the years, I have connected with thousands of agents so I think I have a pretty good idea of what separates the talkers from the doers and the plodders from the achievers.

My first priority is to see how they are going with listings and sales to get an overall picture of where they are in their career and how specifically I can help. (Marketing Health Check)

As real estate is a business of relationships, I am naturally interested to know how many relationships (potential future clients) they are managing.

Like most agents, I learned on the job and quickly discovered the fastest way to win more listings and make more sales is by knowing more people.

In fact, the more people you know, the more business you can expect. Seriously, it’s that simple!

Last night, I jumped on a call with an agent. This guy is 36 years old and has a young family. He has been in real estate for 6 years and is passionate about his career, but is struggling to get listings and make sales. He told me his market is pretty tough right now and he finds it hard to get any traction. Stock levels are very low and buyers are unmotivated. 

I shared my screen. We could see there were 887 properties for sale in his area. 

I asked him how many contacts he has in his database. He said about 400.

I asked him how often he connected with them. He said he calls them from time to time plus sends a written note.  

I asked him if he sends any emails to his list and he said hardly ever. 

Then he said “Well Ray, you know there’s no silver Buller for real estate success”

“I disagree,” I Said. “Your silver bullet is a few thousand contacts in your database that you regularly email with relevant and engaging content”

So here’s the thing:  All struggling agents have this one thing in common.  Not enough contacts.

Honestly, it breaks my heart to see great people struggling in real estate when the remedy and solution is so easy.

If I were you

So then I bullet-pointed my “If I were you” suggestions.  These are the actions I would implement to win more listings and sales quickly.

• I would read my new eBook ‘Digital Mayor’. You can download it here

• I would begin emailing EVERYONE on my contact list once a week on the same day without fail

• I would NOT send them real estate stats, listings and blah blah in every email

• I would make sure 90% of my emails were about local items of interest like a new cafe, shop, local service etc

• I would send images of rescue animals being offered to the public from the local shelter

• I would search Facebook for my local community groups, comment and share things that interest me

• I would share my own hobbies, sports, interests and passions because I know that attracts my crowd

• I would share vulnerable stories about me or my situation and be open about my life

• I would make a list of 100 plus local tradespeople, contractors and professionals and make each one of those people my contacts as well

• I would offer my local list to everyone on my mailing list and update it every quarter and always be adding to it

• I would connect regularly with everyone on my list and let them know I’m doing my best to send them business and hope they can reciprocate.

• I would go back through my diary and contact everyone with a pulse I have spoken to and get their email and get them on my contact list

• I would go to Jigglar.com and use the STREET and TIME flyer (AKA IMPORTANT NOTICE) and get it out as prescribed once a week. 

If you don’t have enough listings and sales, you don’t have enough warm contacts.