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Meta’s Andromeda algorithm works like Netflix
Ray Wood Ray Wood

Meta’s Andromeda algorithm works like Netflix

It learns what users engage with, shifts focus from audiences to creative experimentation, and transforms ad delivery. In the Andromeda era, the real advantage isn’t better targeting, it’s better content, and relentless, continual testing.

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The AI Ad Machine Story
Ray Wood Ray Wood

The AI Ad Machine Story

For years, I struggled through the same challenges most entrepreneurs face: ever-changing ad platforms, expensive agencies, unpredictable results, and a sense that the deck was always stacked against small businesses. That experience became the motivation behind building AI Ad Machine, a platform designed to help small businesses master the most effective types of social media ads and compete confidently in an AI-driven landscape.

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