12 Reasons Real Estate Agents Need AI Now! AI-Powered Agents and Unlocking AI Success

If you’re planning to catch the AI train, it’s leaving the station!

I know time is precious so I’ll cut to the chase:

Right now real estate agents and companies face two choices: They can be a spectator in this AI revolution and watch their competition use the many advantages AI offers to grow and prosper, or they can jump in, be part of it and start to get noticed like never before!

I’m Ray Wood, CEO and Founder at AI Ad Machine. I’m a fourth generation real estate agent and understand the power of great marketing.

My team and I work with hundreds of real estate individuals and teams to help them leverage the power of AI using our AI-Powered platform.

This not only eliminates the need for expensive ad agencies, it means incredible savings every month PLUS massive savings on AI-powered paid marketing.

If you’re just beginning to discover the amazing opportunities AI is opening up for us in real estate, then I’m excited to be sharing this journey with you and what I’ve learned so far.

I have studied AI very closely for the last few years because I knew it would be so incredibly powerful in the real estate industry. 

Along the way, I have made some mistakes and experienced some spectacular victories, but money can’t buy what I have learned.

Here are the top 12 reasons why you need to harness the power of AI now! Each one will directly benefit you, your brand, your income, and your future success.

1. Time window to capture market share. At the moment, your competition is mostly asleep at the wheel. They will wake up to AI eventually but in the meantime there’s a MASSIVE opportunity to take valuable market share …and it’s Easy! There are now AI-powered platforms the let you reach your target audience and generate leads for a fraction of what your competition is paying. I’m urging you to fully embrace this unique moment in time.

2. Leveraging the power of AI. This is way beyond ChatGPT and means you’re reaching more eyeballs for less money. That’s a BIG part of the magic. The more you work with AI, the better you understand its power and how you can use it.

3. Stunningly effective budget allocation and ad preferencing. Instead of creating just one ad, a good AI system creates dozens of different ‘ad sets’ then lets AI direct the ad budget to the best performing ads.

4. Your costs are reduced. Because of AI-powered ad preferencing, your cost-per-click is dramatically reduced (Under 10c compared to industry benchmarks of $1.80) This allows agents to stretch their budget like never before.

5. Your marketing is more engaging. Your click-through-rate is increased. This metric relates directly to public engagement of your ad. AI-powered agents are seeing click-through-rates up to 30% compared to industry benchmarks of 1.75%

6. Fire your ad agency. The new Do-It-Yourself AI platforms are quickly replacing the old advertising agency model as you no longer need an agency to run your campaigns.  In addition to the convenience, this means you can now put your ad agency payments into your own marketing!

7. Drive client traffic to your own website. AI-powered agents are sending traffic to their own website and not the major real estate portals who capture data and sell it back to agents. 

8. Go big! There are estimated to be 5.17 billion total social media users worldwide. The average person uses 6.7 different social networks per month. The amount of time internet users spend on social media is143 minutes per day. National real estate portals can’t ever compete with these numbers. AI-Powered agents can quickly target their local market on most social media platforms*

9. You’re reaching more buyers! Because your marketing reach is far greater than every other agent in your area, you can proudly market your clear advantage that you reach ‘More Buyers’ …every seller is always looking to reach more buyers!  (See video below)

10. See how your ad campaigns actually look.  AI-Powered agents can access their ads at anytime and even see how their ads look in real time. They can also create a link and send it to their clients so they can see how well their ads are performing.

11. Deliver a ‘Live demo’ at listing presentations. Take your lap top to your next listing presentation and WOW your potential seller with live results from one of your current listings!

12. Capitalize on the AI buzz and grow your brand awareness. Your future clients are not just on social media, they are looking for an AI-savvy agent who can get their listing in front of more buyers on the best platforms. More cost-effective marketing also gives you the valuable advantage of boosting your brand awareness like never before!

*****

“We’re now in our fourth month using AI Ad Machine and we’ve dropped most of our other marketing because NOTHING compares with AI-Powered ads.  Our local brand visibility, profile and authority is through the roof”. Andrew Clark. Barfoot + Thompson. Waiuku NZ

*https://sproutsocial.com/insights/social-media-statistics/